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Frequently Asked Questions (FAQ)


What is the meaning of "Seven Ten Ritual"?

  • The Urban Dictionary defines 710 as "OIL upside down"
  • The #710 hashtag has increased in popularity and is associated with a Ritual use and enjoyment of cannabis oil derived from hashish.
  • Seven Ten Ritual comes from a deep appreciation of the full spectrum of cannabinoids available from cannabis hemp. 
  • We seek to offer high CBD, low THC infused hemp products to enhance your daily self care rituals.

What is cannabis?

  • Cannabis sativa is a flowering medicinal plant from the family known as cannabaceae.
  • Through breeding and domestication we have both high CBD cannabis known internationally as "hemp" (with 0.3% or less THC) and high THC cannabis known colloquially as "marijuana".
  • The term marijuana has no botanical significance or roots (to be tongue-in-cheek) and is closely linked to a war on drugs that targeted ethnic minorities. A back story well depicted in Jack Herer's The Emperor Weres No Clothes.
  • This is why we hereafter choose the desgination high THC cannabis rather than use the term marijuana.

What is the difference between hemp and marijuana (cannabis)?

  • Hemp in the US is defined as cannabis with less than 0.3% delta-9-Tetrohydrocannabinol (THC).
  • You may already know that THC is the cannabinoid well associated with the psychoactive effects and "high" of cannabis.  
  • You may not know that biosynthesis of high THC is a recent development for cannabis.
  • Molecular evidence has discovered that the genes for the biosynthesis of CBD are more ancestral than THC. This means, or put jokingly that the high THC cannabis or "Devil's Lettuce" is not representative of ancient cannabis which was CBD dominant.
  • Stay tuned. We will cover story this soon...


Where does CBD oil come from?

  • Cannabidiol (CBD) oil is derived from the cannabis plant material using solvent or solventless techniques (for more on stat tuned for the article "Solvent Less is More"
  • Cannabis makes CBD in secretory glandular structures called trichomes. The purpose of extraction is to remove the major and minor cannabinoids from the plant material to make a concentrated crude to be used in hemp products.

What is a cannabis trichome?

  • The cannabis trichome is a glandular secretory structure where cannabinoids, terpenes and terpenoids are made.
  • In the process called biosynthesis precursor molecules are catalyzed into more complex and derived end products in specialized structures within the trichome.
  • Trichomes can be isolated directly from cannabis plant material to derive a cannabinoid rich extract.

Why are your tinctures made with Virgin Hemp Seed oil Vs Medium Chain Triglycerides (MCT)?

Medium Chain Triglycerides (MCT) is a popular diluent for CBD tinctures. Let's examine below...

Here are a couple reasons why MCT is often used for CBD tinctures:

  • MCT is clear, colorless, and has no taste
  • MCT is has a long shelf life
  • MCT is a liquid at lower ambient temperatures

Here are a couple of reasons why we choose NOT to use MCT in our CBD tinctures:

  • MCT has poor nutritional value compared to virgin oils
  • MCT is a refined/processed oil
  • If you really wanted MCT in your products you can buy it elsewhere

Our products are made with self care and simplicity as a primary focus not optics or shelf life.

Therefore, we chose to use organic virgin hemp seed oil as our primary diluent. Hemp seed oil contains omega-3-fatty acids considered essential for daily energy and metabolism. Our solventless tinctures also contain a small amount of organic virgin coconut oil which has significant nutritional value too.

Since we use virgin oils you may notice that the product may solidify at lower ambient temperatures.

OK, no biggie, just run it under hot tap water and it will be back to liquid. This is a small price to pay for consuming a wholesome unprocessed oil your body can use.

In fact, I would go as far as to say our tinctures are what I would like to call "true keto" or "true to keto". In the sense that if you were on a "keto" diet the consumption of our tinctures would give you dietary fat for energy and metabolism, whereas consuption of MCT would be more deficient.

Why is your tincture bottle frosted and translucent rather than amber or opaque?

  • Yes, we know opaque bottles protect against light degradation and increase shelf life, but hear us out...
  • In the end, if you are ultimately concerned about shelf life you can store your product ithe fridge away from light.

Why does cannabis hemp make CBDA instead of CBD?

  • Flowering plants known as angiosperms often biosynthesize molecules as acidic precursors.
  • In more simple terms cannabidiolic acid (CBDA) is the stored precursor of cannabidiol (CBD) in the plant.
  • When we make extracts from hemp using little heat we obtain a crude oil that is primarily CBDA.
  • Typically the CBDA rich extract is then heated to undergo a process called de-carboxylation where by an acid group is lost and we derive what we know and love as just plain old CBD.
  • This process of de-carboxylation is considered by some as "activation" of the cannabinoid since the acidic forms of THC and CBD have less perceivable effects when unheated.
  • To put this in context of every day consumption when you combust or smoke cannabis flowers you are inhaling de-carboxylated cannabinoids. For instance if you are smoking high THC cannabis then you are inhaling detlta-9-THC (THC). If you smoke high CBD cannabis then you are inhaling cannabidiol (CBD) .
  • When you consume a typical cannabis edible or tincture this too contains cannabinoids that have been de-carboxylated,  and this has been done prior to infusion into the product using heat.
  • We believe that both CBD and CBDA are of value to your self care.

Why are your CBD infused products so reasonably priced?

  • Our company size, end-to-end chain of custody from cultivation to production, and years of experience at efficient extraction procedures lead to an economical production model where we can pass a savings on to you the consumer.
  • For more on this and the origin of the vertical production model via 710 Vermont please click here.

What is CBG?

  • Cannabigerol (CBG) has been called the "Mother of the cannabinoids" because it is the biosynthetic precursor to both CBD and THC. More accurately, if you read the de-carboxylation section above, CBGA is the precursor to CBDA and THCA.
  • We have sourced locally grown cannabis hemp flowers called "CBG White" that are CBGa dominant to make our solventless CBG infused products. 

What are minor cannabinoids?

  • Traditionally cannabinoids that are less than one percent of the plant material are called "minor cannabinoids".  
  • This term may be a vestige of the past in the next few years as plant breeding has made great strides identifying and developing landraces that have high amounts of minor cannabinoids.
  • For instance watch how the Strain hunters searched for a high THCV cannabis African landrace for their breeding efforts.
  • The list of minor cannabinoids is extensive and convered in more detail at The Cannabinoid Chronicles
  • We offer full spectrum punctured and topicals in organic virgin oils that have a profile of minor cannabinoids that is enriched from the crude extract